What to know about EPC and affiliate marketing?

Affiliate marketing is now becoming a very common and profitable strategy for those who know about it. As a result, certain metrics have been established to determine success, including revenue per click (RPC). Read on to learn more about EPC and affiliate marketing.

What is EPC?

The acronym EPC stands for <<earnings per click >>, also known as pay per click. It is a payment model commonly operated by affiliates to estimate the clicks they provide to their partners, as you can see on this webpage. Basically, EPC is the commission rate that an affiliate gets every time their affiliate link generates a click. That said, the EPC payment is determined by the affiliate program. It is important to know that some affiliate programs may be more beneficial than others.
This is because the payout is not usually awarded when the target audience clicks on your affiliate link. Some customers may just visit the items offered on the site, without necessarily purchasing them. Therefore, most affiliate programs do not take this action into account.
You will only earn money if the customer makes a purchase after the click. This is one of the main reasons for the EPC formula, which only looks at actions with monetary value on your affiliate link. It should be noted, however, that some affiliate programs add other types of commissions.

What is affiliate marketing?

Affiliate marketing is a way for any business to increase its revenue by working with affiliates to distribute its products. Affiliates follow an affiliate program that allows them to obtain a link through which they can recommend the company concerned to a target audience.
Thus, the company gets more sales when its affiliates perform well and they make more money if they bring more buyers to the company. The success of this system is measured by the EPC, which gives the affiliate an idea of his income after performance and the most advantageous affiliate program.